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One Page Case Study
Financial Synergies Wealth Dominates Entire Service Area & Increases Closed New Clients by 200%
At Midstream Marketing, a leading local SEO agency, we are thrilled to share the incredible results achieved for a client in the financial services industry, the competitive wealth management niche.
With our expert local SEO strategies, we have successfully achieved top rankings across the entire service area for the search term “Financial Synergies Wealth,” resulting in a 200% increase in our client’s qualified leads. (See photo above for rank domination)
The consistent ranking increases are achieved due to our award-winning “Data First” strategy to improve rankings. The data first strategy relies on:
- 1,000’s of past successful campaign data
- Client & competitor audit data
- Team engineers reverse engineering Google Ranking Patents & Updates
- Consistent building of quality signals
- Core technical SEO skills to create the proper foundation for ranking to occur
The Challenge: Increasing Local Search Visibility for Financial Synergies Wealth in Houston
Our client, a reputable financial advisory firm in Houston, was struggling to generate leads and grow their business due to low search engine visibility. They approached Midstream Marketing to help them boost their online presence and attract more local clients.
They wanted to stop relying on extremely high-cost PPC (Google Ads), create more high-intent inquiries, and avoid continuing to pay third-party lead generation services for sub-par “leads.”
When they came to us at Midstream Marketing, they were not being found in the “Google Local Map Pack” by high-intent clients looking for financial planning and investment guidance.
Upon working with Midstream Marketing, we helped them dominate the entire service area and produce a 200% increase in new client acquisitions.
About "Financial Synergies Wealth in Houston
Project – Increase high-intent client inquiries that convert better than PPC and paid lead services by securing top ranks in Google Maps.
Population – 2.3 million
Competition Level – Intense
Strategy Used – Data-first local SEO optimization
Our Local SEO Strategy
To help our client dominate the search results for “Financial Advisor in Houston,” we implemented a comprehensive local SEO strategy using our “Data First” methodology to obtain consistent results with clients we work with.
This included:
- Conducting extensive competitor research to validate the ranking roadmap based on data-first insights using Google's ranking patents.
- Performing in-depth keyword research to identify the most relevant and valuable search terms for financial services.
- Optimizing their website with on-page SEO best practices, including title tags, meta descriptions, header tags, authoritative content, schema, and internal linking.
- Creating high-quality, localized content to engage their target audience and improve search engine rankings.
The Results: Dominating the Search Results & 200% Increase in New Clients
As a result of our local SEO strategy, our client now dominates the search results for “Financial Advisor in Houston.” This increased online visibility has led to a significant rise in organic traffic, consultation bookings, and qualified leads. Specifically, high-intent leads coming from the Google Local Map Pack who have an innate mindset that they are choosing the “best financial advisor” to guide them with their wealth management needs.
Ultimately, their new client acquisitions have increased by over 200%, showcasing the power of a well-executed local SEO campaign.
It is important to understand that the highest quality inquiries for a local business often come from the “Google Local Map Pack.” This is because people have a natural feeling that when they choose a business in the Map Pack, they are working with the BEST business in their area.
Conclusion
117 South Hollywood Blvd. Steubenville, Ohio 43952
740-264-6714