* 17 YEARS *

We believe in security so much that we are going to offer a free standard SSL ($150.00 value!) to every one of our clients as a sign of appreciation for your business.

What is an SSL? According to Comodo, “an SSL (Secure Sockets Layer) is a standard security protocol for establishing encrypted links between a web server and a browser in an online communication”. You know that a website is secured when you see the S appear after the “HTTP” in any URL. You can also tell if a website is secure by looking in the upper left of your Chrome browser right before the URL. If there is a green lock, it means that the website is secure.

This is what you should see on every page if your website is secure.

Do I need an SSL for my website if I’m not selling anything? Many people think that you only need an SSL if you are taking payment information or you have an online store. However, this is quickly becoming no longer the case, and the industry is slowly moving away from this. Google is encouraging everyone to make sure that every page on their website is secured, regardless of whether you are selling things or not. They are giving ranking and SEO preferences to those who have every web page secured.

If you would like us to get you an estimate on converting your entire site to the HTTPS conversion or have any questions, let us know. This will not only ensure the security and safety of your site, but it will also boost your Google rankings.

Rosemary Wendt Administrator
Christopher P. Wendt is president of Midstream Marketing, a digital agency that generates predictable leads for independent financial advisory firms. Over the last 10 years, he’s spent hundreds of hours applying the LeadGen Formula™, a proven method helping financial advisors generate more leads. You can reach him at cwendt@wendt.enterprises.

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