* 17 YEARS *

A great digital marketing agency can take your company to the next level and grow your business exponentially. They will work closely with you, helping you solve your problems and start attracting you more of the customers that you deserve. However, finding the right one can be a challenge. These three tips will help you in your search of finding a good digital marketing agency:

1. Up to Date with the Current Trends

The digital marketing industry is constantly changing, adapting, and evolving. Things that were relevant just a year or two ago are no longer as effective or important as they used to be. New ideas and trends are always being adopted and implemented into marketing strategies. When hiring a good digital marketing agency, it is important to make sure that they keep up to date with all of the current marketing trends. You don’t want to hire an agency that has been doing the same thing for the past 10 years because the entire landscape of digital marketing has drastically changed since then. Hiring a digital marketing agency that is constantly learning and putting into practice all of the latest trends will help you achieve great results, and generate many new prospects for your company.

2. Measuring Success

When looking to hire a digital marketing agency, it is crucial to see how they are measuring the success that they are claiming they have achieved. Are they promising to accomplish all of these great things for you and your company, but don’t have any real data or proven results to back up their claims? You want to make sure that the agency that you choose will be able to live up to their promises.

One thing that should be noted when measuring success is that it can vary quite a bit depending on your industry. A successful digital marketing strategy for a financial firm will look very different than that of an e-commerce store. Ask the digital marketing agency how they will measure success for your particular company, and how this success will be communicated to you through different reports. You want to choose an agency that works with the way that you do business.

3. Team’s Skills and Experience

You want to make sure you are hiring an agency that is experienced in everything relating to digital marketing, and that the agency’s team has all the skills that it takes to achieve the results that your company needs. Before meeting with any digital marketing agencies, it is a good idea to make a list of all of the services and skills that you are looking for. Then, when you begin scoping out potential agencies to work with, you will have a better understanding of what problems and issues need to be addressed, and you can quickly see if the digital marketing agency will have the level of experience that your company needs.

Many great digital agencies are very proud of their teams, and they will typically have a team page on their website that features the members of the agency and their different areas of expertise. You want to find an agency with a team that is diversified in skills, and where each member has a unique area of expertise, such as design and development, SEO, social media marketing, content marketing, etc. Look to see if the team members have any digital marketing certifications.

It is also a good idea to do some research on the agency’s previous work to get a feel for the kind of work they do. Go to their website, and see if they have a portfolio or any case studies that you can look at. Check out their social media accounts and their blog to make sure that it is up to date. Though it is time-consuming, all of this research will be very beneficial in the long run when you choose the digital marketing agency that is the best fit for your company.

Hiring a digital marketing agency can be overwhelming at times. But doing your homework and putting time and effort into the search will pay off in the end. And we are always here to help! Are you unsure of what your specific company needs are in regards to hiring a digital marketing agency? Sign up for a free 15-minute digital marketing consultation today!

Rosemary Wendt Administrator
Christopher P. Wendt is president of Midstream Marketing, a digital agency that generates predictable leads for independent financial advisory firms. Over the last 10 years, he’s spent hundreds of hours applying the LeadGen Formula™, a proven method helping financial advisors generate more leads. You can reach him at cwendt@wendt.enterprises.

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