* 17 YEARS *

What is reactive marketing? Reactive marketing is a strategy in which you show different content based on the people that are viewing your content and the way in which they are interacting with this content. You do not have the same set-in-stone CTAs for every website visitor, but rather you tailor your content based on what you think they would like to see.

Let’s say that you have a website visitor that is just starting out financially, and they are looking for a financial advisor to help them manage their money and reach their financial benchmarks. You wouldn’t want to show them all of your standard retirement copy and content. This would not convert them or cause them to take action at all because they are nowhere near retirement. They need to see content geared towards those who are just starting to make financial investments. Showing your visitor retirement copy may cause them to leave your website in frustration because they were unable to find the information they were looking for.

This problem could easily be solved by reactive marketing. At Midstream Marketing, we use a powerful software called Right Message to customize the copy, content, and CTAs to based on who’s looking, how they’re behaving, and where they are in the sales funnel. This powerful software has this ability to customize and change content based on your previous data such as your email or CRM database. It also tracks which website or ad the visitor on your website is coming from. Right Message, through this data, will be able to create a unique message which will convert many times better than simply having one standard page for everyone to see.

Many people that have implemented reactive marketing into their digital marketing strategies have seen double, if not triple-digit increases in conversions. Simply by tailoring the right message with the right prospect will not only increase the number of conversions through your site, but it will also significantly decrease the cost per lead.

Right Message has some very amazing features that will help you reach your marketing and conversion rate goals. Their ROI reports show you exactly which content is converting the most, the difference in conversion between non-personalized vs personalized content, and which visitors are not being shown the right content. It is fast and secure, and it won’t slow down the speed of your site at all. It works on most major web-design platforms, so you won’t have to redesign your website for Right message to be compatible with it.

Would you like to start implementing reactive marketing into your digital marketing strategy? We would love to help you! Schedule a free, 15-minute consultation with one of our digital marketing experts.

Rosemary Wendt Administrator
Christopher P. Wendt is president of Midstream Marketing, a digital agency that generates predictable leads for independent financial advisory firms. Over the last 10 years, he’s spent hundreds of hours applying the LeadGen Formula™, a proven method helping financial advisors generate more leads. You can reach him at cwendt@wendt.enterprises.

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