Insights

Branding statement: Branding for financial advisors
Financial advisor marketing insights
Do you feel as if your current website branding fails to communicate the unique advantage and talents that your financial firms offers? Are you having a hard time standing out from all of the competition?
Why is Content Mapping important for Financial Advisors?
Financial advisor marketing insights
Creating and developing a stellar content marketing plan is arguably one of the most important elements of any digital marketing strategy. You need to make sure that you deliver great content at the right time
Find your voice amidst the competition.
Financial advisor marketing insights
One of the very first things we do with every new digital marketing client here at Midstream Marketing is to help them to find their voice amongst the sea of competition that they may be
Why should you start using email segementation today?
Financial advisor marketing insights
Why is it so important to segment your email list? Because your prospects and clients are not all the same, you will want to target your emails to them based on what they are interested
How Will the Supreme Court’s Internet Sales Tax Ruling Impact the Online Retail Market?
Financial advisor marketing insights
On June 21st, 2018, the US Supreme Court issued a ruling in the South Dakota v Wayfair case. Basically, to sum up this sales tax ruling, the state of South Dakota can now require online
Secure your Website to Boost your Search Rankings.
Financial advisor marketing insights
We believe in security so much that we are going to offer a free standard SSL ($150.00 value!) to every one of our clients as a sign of appreciation for your business. What is an
Double your conversion rates with reactive marketing.
Financial advisor marketing insights
What is reactive marketing? Reactive marketing is a strategy in which you show different content based on the people that are viewing your content and the way in which they are interacting with this content.
save your google analytics data - change your google data retention settings
Financial advisor marketing insights
Google recently sent an email to all Google Analytics users letting them know of an important change regarding data retention controls and privacy that will take place on May 25, 2018. To sum up the
What Is GDPR and How Will it Affect Your Marketing Strategy?
Financial advisor marketing insights
There has been much recent talk about the new General Data Protection Regulation (GDPR) and how it will affect the digital marketing strategies of every business. This data privacy regulation will become fully effect on