What the Heck is Facebook Pixel, and Why Should Advisors Care?
It’s important to make sure that you’re building a marketing strategy that rides independently above whatever vendor you use. At its core, a Facebook Pixel is a
The Top Qualified Lead Resources for Financial Advisors
Note: This article has been updated for 2021 after two more years of being in the marketing trenches. You can see the updates below about
The Importance of Building Your Own Facebook Pixel (and Not Your Vendor’s!) for Your Financial Advisory Firm
Have you ever hired a marketing firm that you really thought understood your business and spent literally thousands of dollars on “the right” marketing campaign,
Using Facebook Ads to Generate Actual Leads
Some advisors insist they generate only low-quality leads from Facebook. That need not be the case. With the right approach, Facebook marketing can be incredibly
How Financial Advisors and RIAs Can Use Facebook Ads to Generate Leads for $20 Per Lead
I’ve seen the financial services industry change in a lot of ways over the course of my career, but few things compare to the rapid-fire
The Four Levels of Customer Engagement and How Your Website and Digital Platform Can Build Trust as they Become a Prospect
Google My Business
How to make this service work best for your firm. As someone who has been tasked with helping independent financial advisors, RIAs and other financial
What Does the BERT Change Mean for Advisor Marketing?
Breaking down the Google BERT algorithm update. As part of my job delivering predictable, quality leads for independent financial advisors on a regular basis, naturally
Organic Search vs. Paid Search – Which is the Best for Financial Advisors?
Speaking as someone who has spent hundreds of hours helping financial advisors generate reliable, qualified leads over the years, I understand first-hand what an important
Google My Business: Get it Right for Your Financial Advisor Firm
As someone who has been tasked with helping independent financial advisors, RIAs and other financial professionals deliver predictable, quality leads over the last decade, I
Does Bert change how RIAs should write and optimize their articles and website content?
As part of my job delivering predictable, quality leads for independent financial advisors on a regular basis, naturally a big part of my focus involves
5 Marketing Tips for Financial Advisors For Their Homepage Video – Building Trust before the Intro Call
One of the major points that I’ve been telling my wealth management and financial planning clients for years is that, almost more so than any
