Insights

Find your voice amidst the competition.
Financial advisor marketing insights
One of the very first things we do with every new digital marketing client here at Midstream Marketing is to help them to find their voice amongst the sea of competition that they may be
Why should you start using email segementation today?
Financial advisor marketing insights
Why is it so important to segment your email list? Because your prospects and clients are not all the same, you will want to target your emails to them based on what they are interested
How Will the Supreme Court’s Internet Sales Tax Ruling Impact the Online Retail Market?
Financial advisor marketing insights
On June 21st, 2018, the US Supreme Court issued a ruling in the South Dakota v Wayfair case. Basically, to sum up this sales tax ruling, the state of South Dakota can now require online
Secure your Website to Boost your Search Rankings.
Financial advisor marketing insights
We believe in security so much that we are going to offer a free standard SSL ($150.00 value!) to every one of our clients as a sign of appreciation for your business. What is an
Double your conversion rates with reactive marketing.
Financial advisor marketing insights
What is reactive marketing? Reactive marketing is a strategy in which you show different content based on the people that are viewing your content and the way in which they are interacting with this content.
save your google analytics data - change your google data retention settings
Financial advisor marketing insights
Google recently sent an email to all Google Analytics users letting them know of an important change regarding data retention controls and privacy that will take place on May 25, 2018. To sum up the
What Is GDPR and How Will it Affect Your Marketing Strategy?
Financial advisor marketing insights
There has been much recent talk about the new General Data Protection Regulation (GDPR) and how it will affect the digital marketing strategies of every business. This data privacy regulation will become fully effect on
Google AdWords conversion screenshot
Financial advisor marketing insights
At Midstream Marketing, our goal is to get our financial advisors real, tangible results. How do we achieve this? We are constantly looking at the numbers and data reports, analyzing them to see what is
mobile-first indexing
Financial advisor marketing insights
On March 26, 2018, Google announced that they are rolling out their new mobile-first indexing. What does this mean exactly? In the past, Google has used desktop versions of content in their crawling, indexing, and